A clothing line, from print to launch.

Unprescribed is the clothing line Healix added to its site. I set up the online store, managed the artist behind the first designs, and directed the launch shoot and film.

Client
Healix Health Care & Mental Health
Role
Launch lead and director
Store
Up to 20 product variants
Credit
Loud Launch Digital
When
2025
The campaign film
Two models from behind, in Unprescribed tees with a heart print.
Campaign
A model covering his face with both hands.
Campaign

Strategy and craft, side by side

Strategy

The outer line: what I decided.

  • Print-on-demand, so nothing sits in stock
  • The store built into the existing Healix site
  • Pricing, descriptions and mockups for every product
  • A third-party artist managed through three first designs

Craft

The inner line: what I made.

  • Directed the photo and video shoot
  • Cut the campaign film
  • Product photography for the store

More from this project

Two models seated on the studio floor.
Campaign
Holding up an Unprescribed tee in the studio.
On set
Framing a shot on the camera's screen.
On set
Checking the print on set.
On set
The Unprescribed wordmark in six colourways.
Wordmarks
The Unprescribed sticker.
Sticker