Resume

Growth Marketing Specialist

Mikata Health

Founder and Marketing Strategist

Loud Launch Digital

• Won and ran client accounts end to end, keeping roughly 90% of them: set the prices, wrote the contracts and owned delivery
• Turned client goals into campaign briefs and channel plans that fit fixed budgets
• Managed a team of 5 across brand strategy, website builds, content shoots and design
• Launched Healix (about 3,000 video views in its first month) and its clothing line Unprescribed; rebranded Eagle Medicine, roughly tripling its weekly enquiries; redesigned the Ener-Lax Canada site

Marketing Specialist

Business Link

• Marketed 40+ online and in-person events that drew 2,000+ attendees, and ran a newsletter reaching 50,000+ inboxes every two weeks
• Co-led marketing for the 2024 Newcomer Entrepreneur Forum, which sold out at about 120 attendees, and helped market Small Business Week Calgary
• Grew the email list about 3% a quarter to 50,000 subscribers: segments, content and automated subscriber journeys
• Drove promotion and ticket sales through the web and email, with event assets and on-site logistics from contractors
• Led the WordPress and Elementor website: updates, content and web vendors

Brand Consultant, internship then freelance

Canadian Tire Corporation

One of Canada's biggest retailers: more than 90% of Canadians live within 15 minutes of a store

• Helped shape, update and launch 150+ products across 5+ owned brands, sold in 850+ Canadian Tire, SportChek and Sports Experts stores
• Wrote the launch documents, pitches and creative briefs for FGL product launches
• Coordinated the content shoots for the Evoke Wellness seasonal launch (30+ SKUs) and led its lifestyle brief
• Wrote romance copy for 40+ Raleigh and 20+ Diamondback bike SKUs, and researched product names for a spring collection
• Wrote copy for 150+ products in all: names, pitches, descriptions and video scripts
• Set the creative direction for SportChek's hockey-season training reel for Evoke Wellness on Instagram

Public Awareness Contractor

TC Energy

Its pipelines carry 30%+ of the natural gas North America uses each day

• Helped TC Energy, whose 93,000+ km network carries 30%+ of North America's daily natural gas, meet US and Canadian public awareness regulations; 500,000+ people near a single system alone
• Pitched, coordinated and placed a branded sea-can beside a chosen road
• Wrote content for TC Energy's part of the industry-wide Click Before You Dig (811) campaign
• Ran internal and external email campaigns for emergency responders and internal teams
• Built brand presence at trade shows; wrote, designed and scheduled social posts for each stakeholder group
• Managed 25+ vendors, including Cineplex and Stingray Radio, and built an invoicing process in SAP that moved their invoices from net 45 to net 30
• Ran the public awareness hotline and email, triaging each request to the right person

Marketing Intern

Zamplo

A Calgary digital-health company (first called ZoeInsights) behind a patient health-data app

• Helped set up the SEO strategy with HubSpot, Moz and SEMrush, across campaigns, social, blogs and landing pages
• Market research documents for partnership presentations
• Wrote and optimized 6+ landing pages and the blog copy
• Co-created 50+ visual assets in Canva and Adobe for social and the website

Communications Intern

Edelman

The world's largest PR firm by fee income

• Researched a client's newly acquired facility for the account team
• Gathered department heads' input for 5+ proposals
• Proofread 7+ crisis communication plans
• Built award submission packages from campaign results

Program Advisor, volunteer

JA Southern Alberta

Junior Achievement: business education for high school students

• Mentored ten high school students through the processes of running a business
• Taught the marketing department evidence-based and persuasive marketing models
• Taught pitching, social media set-up and market research

Research Assistant

Mount Royal University

With two professors in the Entrepreneurship and Marketing departments

• Researched the skills modern salespeople need to thrive
• Built the research framework from 30 journal articles
• Collected, organized and analyzed 333 data points

Marketing Intern

Kormotech LLC, Ukraine

Ukraine's largest pet food maker, sold in 50+ countries

• Benchmarked 20+ competitors in the dog nutrition market
• Reports on 7 market leaders' marketing and product placement, to improve the channels of 4 brands

Marketing Intern

PrJSC Enzym Company, Ukraine

Ukraine's largest yeast producer, exporting to 23 countries

• Interviewed 25 people in a target segment to find the emotional pull of the product for a live campaign
• Foreign market and competitor research for the marketing and PR team