A rebrand, and about 3x the enquiries.

A coaching practice needed a new identity and a way to sell its digital products online.

Client
Eagle Medicine Consulting & Coaching
Role
Rebrand and web lead
Team
Three contractors
Credit
Loud Launch Digital
When
2025
The shoot, behind the scenes

Visit the live site

Strategy and craft, side by side

Strategy

The outer line: what I decided.

  • Ran the rebrand with three contractors
  • Planned intake and contact forms with automatic replies
  • Connected Google Analytics and Google Business Profile; after the rebrand and new site, her weekly enquiries roughly tripled

Craft

The inner line: what I made.

  • New logo and brand visuals
  • Directed photo shoots and a video shoot
  • Website with a payment gateway for digital products

More from this project

The Eagle Medicine home page: Reclaim your power. Lead with purpose.
eaglemedicine.ca
The Eagle Medicine rebrand: logo, cards and a tablet mockup.
The rebrand
Behind the scenes at the Eagle Medicine video shoot.
The video shoot
The Eagle Medicine podcast cover.
Podcast cover
The self-care journal for sale on the site.
A digital product, sold on the site
The Eagle Medicine about section with the intro video.
Meet the coach
The Eagle Medicine site on a phone.
On a phone

What it added up to

About 3x

weekly enquiries after the rebrand and new site