40+ events and 2,000+ attendees.
As Marketing Specialist I owned the event marketing strategy across 40+ events that drew 2,000+ attendees, from in-person conferences to webinars with outside speakers and partners, and ran a newsletter that reached 50,000+ inboxes every two weeks.
- Role
- Marketing Specialist
- Events
- 40+
- Attendees
- 2,000+
- Newsletter
- 50,000+ subscribers
- Credit
- Business Link
- When
- Aug 2023 to Feb 2025
Strategy and craft, side by side
Strategy
The outer line: what I decided.
- Event marketing strategy across 40+ conferences and webinars, including a webinar with 350 registrations, a record for Business Link
- Promotion and ticket sales through the web and email; the 2024 Newcomer Entrepreneur Forum sold out at about 120 attendees
- Discount codes for each stakeholder group
- Cold email to speakers and partners
- Monthly campaign reports
Craft
The inner line: what I made.
- Event assets and landing pages, made with contractors
- On-site logistics, coordinated with contractors
- The bi-weekly newsletter: schedule, copy and visuals, as the list grew about 3% a quarter to 50,000+ subscribers
- The website on WordPress and Elementor: content, fixes and vendors
More from this project
What it added up to
50,000+
inboxes every two weeks, through the newsletter I ran
2,000+
attendees across 40+ events
350
registrations for one webinar, a Business Link record