A gentle brand for handmade urns.
Beadwork and Beyond is a Cree artist's practice: handmade beaded and leather urns, mediumship sessions and grief workshops. I named it, branded it and built the site with an online store.
- Client
- Beadwork and Beyond
- Scope
- Name, brand, site and store
- Brand book
- 28 pages
- Credit
- Freelance
Strategy and craft, side by side
Strategy
The outer line: what I decided.
- Business name options, and the final name
- Brand voice and messaging, written into the brand book
- The site built around three paths: urns, mediumship, workshops
Craft
The inner line: what I made.
- Logo concepts and the final mark
- A brand book: logo, colour, type and the brand in the world
- A website with an online store, copy and graphics
- An intro film and a logo animation
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