A visa guide that feels like a trip.

Visita Canadá helps Latin American families apply for a Canadian visitor visa, in Spanish. I set the brand direction and rebuilt the site around the trip, step by step.

Client
Visita Canadá
Audience
Latin American families
Language
Spanish first
Credit
Freelance
The Visita Canadá home page: the name in huge type with a photo inside it.
visita-canada.com

Visit the live site

Strategy and craft, side by side

Strategy

The outer line: what I decided.

  • A brand built on four words: close, clear, trustworthy, hopeful
  • Promise clarity and honesty, never approval
  • Warm, plain Spanish for first-time applicants

Craft

The inner line: what I made.

  • Logo research and brand direction
  • A new site where the photos sit inside the type
  • The process told as a trip, step by step

More from this project

Visit Canada, step by step, over a mountain forest.
Step by step
The Visita Canadá site on a phone.
On a phone