I lead and co-lead projects from concept to execution and collaborate alongside teams to coordinate resources and timelines. My focus is on clear communication, structured workflows, and ensuring every detail aligns with the overall strategy.
Projects
Healix healthcare & mental health - brand development & launch
Directed a team of three contractors to build a complete marketing foundation for a client, developing brand identity, digital presence, and content assets into a cohesive, scalable strategy.
Responsibilities
- Created comprehensive marketing strategy documents tailored to client goals and industry needs.
- Led a team of three contractors, overseeing content shoots and graphic design deliverables.
- Managed creative direction for content production, ensuring consistency across design and messaging.
- Designed and built the client’s website using multiple tools and platforms to deliver a functional, modern online presence.
- Set up and optimized social media channels to launch and support brand growth.
Eagle medicine consulting & coaching - rebrand
Directed a full rebrand initiative, leading a creative team to deliver a refreshed visual identity, multimedia assets, and a modern website for the client.
Responsibilities
- Led a team of three contractors to manage and execute the rebrand process.
- Oversaw the development of new logos and brand visuals to align with the updated identity.
- Organized and directed photoshoots and a video shoot to build a library of on-brand content.
- Designed and launched a new website, ensuring brand consistency across all digital touchpoints.
Business Link - Entrepreneur Forums
Coordinated and executed four province-wide events aimed at connecting Alberta entrepreneurs with the right organizations, resources, and one another to support small business growth.
Responsibilities
- Created brand assets for event promotion, sponsorship, and overall brand presence.
- Built event digital channels, including landing pages, to centralize information and registration.
- Led ticket sales through targeted promotion strategies, including stakeholder-specific discount codes.
- Scheduled content across company digital platforms to ensure consistent visibility.
- Executed cold-email campaigns to engage potentially interested stakeholders.
- Developed persuasive copy to pitch the events to panelists and partners.
- Served as the primary point of contact for attendees, panelists, partners, and event vendors, ensuring clear communication and smooth coordination.
Spot-check: Evoke Wellness - packaging update
Co-led packaging updates and creative development for 40+ SKUs under Evoke Wellness, a Sport Chek–owned brand, ensuring consistent design, messaging, and stakeholder alignment across products sold nationally.
Responsibilities
- Connected with internal and external stakeholders to define project scope, gather requirements, and confirm deliverables.
- Updated and created new packaging designs for 40+ SKUs, ensuring consistency across a national product line.
- Designed a creative direction brief to guide package inserts and visual assets for the production vendor.
- Co-created packaging copy with an external copywriter to align messaging with brand standards.
- Collaborated with an internal graphic designer to develop new logos tailored for specific product lines.
- Built and organized a comprehensive project file template, streamlining package variables for efficient stakeholder handoff and production.
