I design and execute digital marketing strategies that drive engagement and growth. I handle content planning, campaigns, and analytics while also collaborating with teams to bring ideas together and create consistent, impactful brand experiences across channels.
Digital Marketing
Social Media Management & Coordination
I helped brands build a consistent and engaging online presence by developing strategy, creating content, and managing social channels from planning to execution.
Healix Healthcare & Mental Health
- Developed a full social media marketing strategy informed by industry trends.
- Created content pillars tailored to her brand voice and audience.
- Built and managed a content calendar for consistent posting.
- Designed graphics and wrote copy to support posts across channels.
- Optimized profiles with updated bios and brand-aligned visuals.
SportChek - Evoke Wellness
- Created creative vision for product shoot, outlining product use to highlight brand identity.
- Developed internal pitch document to align different teams.
Email Marketing management
Business Link
Managed email marketing for Business Link’s 50,000+ subscribers, collaborating with social media specialists, program coordinators, and web developers to grow the list and deliver impactful campaigns.
Responsibilities
- Created schedule, copy and visuals for bi-weekly newsletters to 50,000+ subscribers.
- Developed targeted campaigns to promote events, programs, and webinars.
- Produced monthly reports to track campaign performance and engagement.
- Collaborated with social media specialists, program coordinators, and web developers to grow the subscriber base.
- Ensured campaigns aligned with overall brand messaging and strategy.
